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Can We Finally Say: Bye-Bye, Booth Babes?

10 February 2012   AllThingsD
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Isn’t it time for our industry to stop using “booth babes,” once and for all?

There used to be an annual tradition around Comdex — every year, a week or two after Comdex (and then later CES), InfoWorld or Computerworld would write an editorial complaining about the use of “booth babes” at the show.

These editorials and the maturing of our industry seemed to have had a great effect. Each year, there seem to be fewer and fewer booth babes at major tech shows. They are still there, just in smaller numbers.

Attitudes also continue to change. More and more companies are realizing that booth babes are out of place at tech shows. These companies have also begun to realize that booth babes may be a bad business move.

In writing this article, I Googled to find the gadget and gamer blogs’ annual roundups of trade show booth babes, and was pleasantly surprised to find a comment from Daniel Cooper, an Engadget contributing editor, that said:

Oh,... 

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