5min Media, a New York startup that syndicates premium video content to publishers in niche markets, just gave its video games offering a huge boost by signing up gaming megasite IGN as a content partner.

5min offers web publishers a way to include relevant video next to all of their content without doing any ongoing work. Publishers embed a piece of code in their templates, and 5min automatically provides relevant videos to each new article. Ad revenues are split between content providers, publishers, and 5min.

It's a promising model: 5min served up 130 million streams in July (116 million U.S.) to 42 million unique viewers... 

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